Where Do Millennials Buy Furniture

While ikea is already a brand that is beloved by many young adult consumers it launched a collaboration with designer virgil abloh s edgy off white brand.

Where do millennials buy furniture. 50 of millennials spend 2 to 3 weeks researching and shopping for furniture and about 75 of millennials shop at 2 to 4 retailers before buying furniture. A recent survey by apartment therapy and furniture today found that 80 percent of millennial shoppers buying upholstered products such as recliners chairs and both motion and stationary sofas conducted. This shift has caused companies to take notice and change the homebuying process to cater to this generation and its love of technology. In fact in advance of the recent high point furniture market many reports indicated that millennials make up 37 percent of all households buying furniture spending 27 billion on home furnishings in 2014 alone.

Millennials do their product research. Because they tend to do so much shopping online millennials also tend to be big comparison shoppers. Millennials represent 36 of home buyers in 2019. Millennials prefer to buy from furniture start ups.

Half of all millenials spend 2 to 3 weeks researching furniture before they actually buy a product and 75 percent of millennials check prices and other information at 2 to 4 different retailers before making a purchase. Millennials desire for a simplified more convenient furniture buying experience is driving e commerce in the home furnishings sector. These pieces of furniture for millennials favor designs that are multipurpose easy to move and space saving to best fit the lifestyles of consumers who value flexibility and freedom. Or maybe that s a facile condescending observation that like so many observations about millennials mistakes practical necessary changes in the way we use our money to pay off loans to pay for health insurance because we work in gig jobs to only buy one piece of furniture instead of a household full for frivolity and laziness.

Retailers need to not only allow a variety of furniture options for their customer but allow them to shop through the channels they choose to shop and personalize that. Whether you fall into this group and are getting ready to outfit your first home or you re looking to better connect with this powerful buying generation the following is an. The furniture industry is ripe for innovation as consumers are tired of deciding between cheap run of the mill disposable pieces or high end inaccessible luxury. Ikea gets old some time after.

47 of millennials research furniture before buying it which is the highest of all age groups. If mcdonald s is changing their 60 year old hamburger for millennials it is time for furniture retailers to do the same to stay relevant to this powerful consumer base.