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Good ugc adds value to the brand.
User generated content marketing campaigns. And it s worthwhile. It can be in the form of blog posts videos photos or even tweets. In today s time top brands of the world are increasingly running user generated content campaigns to secure the effectiveness of their campaigns in order to market their products. In simple terms user generated content ugc is any type of content that fans or customers create for a brand.
In the us alone 63 of adults talk or post about products and services online while 81 read what other people have posted about those products making earned content one of the most influential forms of content today. Some content from a user generated content campaign may not be brand appropriate. Monitor your submissions closely and pick only the best pieces of user generated content to work into your company s marketing campaigns. Examples of user generated content campaigns.
The core idea behind this strategy is to turn customers into brand advocates. 10 examples of excellent user generated campaigns 1 burberry. Marketers might have to spend some time sifting through the content pile to pick the content most relevant to subscribers. Angela ahrendts took over as ceo in 2006 and decided to launch a user generated content strategy as part of her goal of changing the company s aging brand.
Burberry is a british clothing company that was founded in 1856. User generated content is a vital source of getting people to know like and trust your business and some brands already have an active community of customers mentioning the business or sharing content with a branded hashtag. What is user generated content. Making user generated content marketing work for you it s important to remember that the focus in your campaigns should always be the people posting them.
Ugc is particularly prevalent on instagram where brands can easily repost and regram ugc from users accounts. Get started with user generated content. Ugc isn t paid for and its authenticity makes the user the brand advertiser as well. This might be a time consuming task but it will be well worth the effort.
Collecting valuable user generated content takes more than coming up with a hashtag. The most successful campaigns aren t aimed at pushing a product but instead about letting the authentic experiences locals and visitors are having at your destination or travel. The women s lifestyle retailer aerie has drawn a lot of user generated content by using their campaign to empower customers. Aerie pledged to create awareness that edited photos can have a.
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