User Generated Content Instagram Contest

Use an instagram contest to collect and display user generated content ugc interact with your followers and increase your brand s exposure.

User generated content instagram contest. User generated content is any type of content produced by users and featured by other people on their own page with proper credit. Long after the contest is over you can repost the content that the contest generated. This addresses the user generated content aspect of contests your ultimate goal. I cry when i think about how many hours of my life i wasted with accounting in our two businesses before i started using xero.

Make sure it s clear in your contest terms that you may share the photos and text that people submit. 10 examples of the best user generated content on instagram 1 the ups store. Sharing exceptional user generated content is a great way to spark brand desire. If you run a contest on instagram and tell your followers to enter by sending you a direct message this action will not create ugc.

If you re not incorporating user generated content marketing you re missing out on a powerful tool that can lead directly to more sales. An instagram contest is a great way to collect content from fans that you can share across your social channels. Very popular among brands the powerful strategy is one of the most dominating sources on the web and it seems to be amazingly effective on instagram. No we don t mean ups where you might go to send care packages or holiday gifts to your loved ones.

Similar to brand generated hashtags users submit photos by posting entries on their own accounts using a specific hashtag created by your brand. Here s an example of how you can do a selfie contest. Photo contests with giveaways. User generated content on instagram that will make you turn your head 1 xero.

User generated content can provide an excellent source of social proof. Utilize branded hashtags for contest entries allow fans to submit to your contest without ever leaving instagram. Now that we understand the importance of ugc let s dive into how some of these brands are killing the ugc game on instagram. Make sure that when you create the rules for a selfie contest you add that you might use the content at a later date.

Run contests encouraging likes comments and shares. Humans are by nature an envious bunch. But encouraging people to like comment and share will definitely do the trick. Xero is the accounting software that i use.

When done right instagram photo contests with giveaways can be a great way to gather and share user generated content while giving back to active users.